Beyond Proper by Boston Proper
  • 23-Oct-2018 to 31-Mar-2019 (CST)
  • Boca Raton, FL, USA
  • Full Time

Are you a positive, enthusiastic go-getter passionate about social media?  Are you a creative, think-out-of-the-box type of individual ready to bring your best ideas to drive organic brand awareness and customer acquisition?  Do you have an appetite for developing and then executing compelling social media and PR strategies? If so, Beyond Proper by Boston Proper may have the job for you.  Reporting to the VP of Marketing and Ecommerce, the Senior Manager of Social Media & PR will be responsible for  organic customer growth by driving brand awareness and engaging audiences through social media, public relations and media outreach, company partnerships, and hosted events.  You will lead a small team in developing new ideas and implementing them in coordination with the annual marketing calendar to achieve agreed-upon social media and PR goals.    

Essential Functions:

  • Lead brand awareness efforts through a combination of strategic planning and daily tactical execution. 
  • Perform substantial social media listening and competitive monitoring to determine white space for the brand.
  • Develop innovative social strategies to drive acquisition and engagement on company-owned social media properties.
  • Establish and execute robust influencer strategy to drive advocacy amongst target audience. 
  • Create, execute and monitor PR campaigns working in conjunction with agency partners to manage media inquiries and requests.
  • Manage all social media and public relations assets and archival process.
  • Plan and manage company events as necessary to drive buzz and brand excitement.
  • Seek out, cultivate and recommend relationships with potential partners to garner brand loyalty and support.
  • Maintain social media and PR calendar aligning with overall brand strategies and marketing calendar. 
  • Implement robust social media and PR planning tools, analytics, and defined actionable KPIs to track goals.
  • Generate comprehensive reporting of for all social media and PR activities. 
  • Manage at least one direct report


  • A Bachelor's degree in public relations, social media marketing or other related field.
  • 5 to 7 years of robust experience in social media, public relations and partnership marketing preferably in the retail apparel space
  • Strategic knowledge of social media, public relations and partnership marketing as well as hands on experience and proven ability to execute success programs
  • Strong working knowledge of wide range of social media and influencer platforms and tools
  • Experience with developing and delivering meaningful public relations and social media reports
  • Ability to use data driven insights to guide ongoing initiatives
  • Advanced proficiency of all MS office products including Excel, Word, Powerpoint, Outlook  
  • Resourceful and proactive with a high level of accommodation and flexibility to work in a fast-paced environment of constant change; able to perform well under pressure and deadlines
  • Effective management skills
  • High level of writing and presentation proficiency
  • Superior ability to communicate and collaborate effectively across all levels of the organization
  • Enthusiastic, energetic and excited about representing the brand
  • Desire to consistently grow and develop your career


Beyond Proper by Boston Proper, headquartered in Boca Raton, Florida, is an online and catalog women's apparel and accessories retailer committed to and inspired by the women we dress women who are fearlessly feminine, distinctively chic and possess the poise and confidence to wear it like no one else.

Beyond Proper by Boston Proper
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