Beyond Proper by Boston Proper
  • 30-Oct-2018 to 02-Mar-2019 (CST)
  • Boca Raton, FL, USA
  • Full Time

Are you a strategic, energetic team leader with significant experience in a wide variety of online and offline marketing channels and CRM?  Have you driven significant customer growth through acquisition, retention and reactivation?  Do you have experience managing direct mail and catalog campaigns?  If so, Beyond Proper by Boston Proper may have the job for you.  Reporting to the VP of Marketing and Ecommerce, the Director of Growth Marketing will head up a small, experienced team and multiple agencies/vendors to lead and manage the strategic plan and execution of all direct to consumer marketing efforts including digital advertising, catalog/direct mail and CRM. The successful Director of Performance Marketing will be continually engaged in leading the team in driving key KPIs including customer growth and LTV, reduced CPO and maximum ROAS while also documenting best practices in performance of all duties and responsibilities.

Essential Functions:

  • Manage and lead the continuous improvement in all paid marketing channels to include lead acquisition and conversion strategies, email engagement and deliverability, direct mail and catalog performance and marketing automation systems
  • Track innovation within the industry and evaluate and identify new partners that will deliver best-in-class strategies
  • Leverage industry best practices to develop new strategies and execute against new and emerging marketing channels for growth
  • Ensure team manages and efficiently optimizes programs within budget goals, working closely with cross-functional team on budget opportunities
  • Track and monitor marketing effectiveness to attribute and optimize the marketing investment across channels.  Monitor all KPIs related to digital marketing, mail/catalog marketing and CRM.
  • Develop and lead significant test and learn approach across channels to optimize all marketing efforts over time
  • Plan performance marketing projects and manage external marketing partners and vendors to achieve goals
  • Lead, direct and manage the activities of the internal digital marketing, email/CRM and circulation teams, supporting them in their assigned duties
  • Direct and manage outside agencies and vendors

Qualifications:

  • A Bachelor's degree in marketing or other related field.
  • 10 years of extensive experience with strong focus on direct response/ROI-driven marketing
  • Strong working knowledge of core performance marketing channels including paid search, affiliate, display advertising, paid social
  • Significant expertise in managing and implementing customer journeys/multi-channel marketing plans and programs across digital, CRM and direct mail/catalog
  • Analytical mindset with the ability to interpret data, create executive summaries, and deliver actionable business insights
  • Strong project management skills and ability to prioritize and manage multiple deliverables
  • Advanced proficiency of all MS office products including Excel, Word, Powerpoint, Outlook and adept at presenting both detailed and summarized results
  • Experience with various marketing and digital platforms including (but not limited to) AdWords, Facebook, Google Analytics, attribution tools and enterprise email service providers and CRMs
  • Familiarity with marketing attribution and analytics tools
  • Resourceful and proactive with a high level of accommodation and flexibility to work in a fast-paced environment of constant change; able to perform well under pressure and deadlines
  • Effective leadership and analytical skills
  • Strong problem-solving and critical thinking skills
  • The ability to build strong relationships and influence others
  • Organization and confidence to work independently but also a strong team player
  • Demonstrated ability to effectively communicate with all levels of the organization
  • Desire to consistently grow and develop your career

Beyond Proper by Boston Proper, headquartered in Boca Raton, Florida, is an online and catalog women's apparel and accessories retailer committed to and inspired by the women we dress women who are fearlessly feminine, distinctively chic and possess the poise and confidence to wear it like no one else.

Beyond Proper by Boston Proper
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